We were honored to work with Super Heroic to support their go-to-market planning and launch. Developed by former Jordan Brand design director Jason Mayden, Super Heroic is a new children’s footwear brand whose mission is to celebrate and promote the power of play. 

We worked Super Heroic to develop the go-to market strategy and experiential-focused launch activities, starting with League of Play, the first league that turns kids into Super Heroes. We then created Hero Lab, taking the brand on the road to give kids and parents the chance to interact with the brand and the product.