Pressure Point brought DABSMYLA together with Modernica to collaborate on an exclusive product line. To celebrate the partnership, the artists took over a historic building in downtown Los Angeles, creating an immersive, site-specific installation to showcase their work and host a series of events.
We managed every angle of the project, starting with the artist/brand partnership, development, and management. Then came the actual exhibition curation, promotion, and programming. There were regular events onsite to drive interest in partnership and bring influencers to the site. We helped manage PR and design across multiple teams to bring lots of excitement and interest to the installation and events.
The project saw 5,000 people (capacity attendance), 750K press impressions and 100% sell through of all co-branded products and artwork. And best of all, we’ve continued working with Modernica on other artist collaborations like Jean-Michel Basquiat, Keith Haring and Futura.