HP wanted to debut their new premium tablets and workstations at the Cannes Film Festival, so Pressure Point enlisted artist POSE to create a number of unique artworks using their technology that debuted throughout the festival.
PPC facilitated a creative partnership between HP and POSE. First, we equipped the artist’s studio with the HP premium portfolio, updating his studio with new technology and workflows. Using the the new technology, the artist and his team developed unique art works, videos, sculptures and interactive media. The artwork was installed at the HP Experience Center in Cannes, where we announced the creative partnership to the media internationally via Q&A with HP CEO.