As long-time experiential partner for Sanrio, Pressure Point Creative helped the licensing giant create the first-ever Hello Kitty Con: a four-day festival in LA dedicated to the celebration of all things Hello Kitty. Held over four days at the Geffen Contemporary at MOCA LA, Hello Kitty Con hosted 35,000+ fans with 60,000 square feet of curated art, exhibitions, history, workshops, lectures and shopping.
We developed the entire concept for the event, from build out and fabrication to artist partnerships to talent sourcing and programming to overall management. We oversaw staffing, venue management, ticketing and sales.
This resulted in 35K sold out attendance and 3.6B global press impressions. That’s a lot of happy fans.