HELLO KITTY CON
Pressure Point designed, built and curated Hello Kitty Con for our client, Sanrio. The first-ever standalone brand experience was created to satisfy the cravings of the brands' obsessed fanbase.
The sold out event drew more than 35,000 people over the course of four days.
Pressure Point developed a full calendar of cultural programming, including lectures, live painting, historical presentations and celebrity meet & greets.
The event generated over 3 billion press impressions and drew numerous notable attendees.
Pressure Point was enlisted to help launch Sanrio's newest character in the U.S. We enlisted multiple teams to blanket the streets to raise awareness for the brand's new offering.
HELLO KITTY FOR PRESIDENT
Pressure Point developed a presidential campaign for Hello Kitty, including a six-day activation, promotional tour and exclusive merchandise.
Our three-story campaign headquarters featured numerous activations, including a presidential launch party featuring Biz Markie.